What is Roll-Up-the-Rim-to-Win you say? The Roll Up The Rim To Win promotion, which was created in 1986, is a promotion whereby all the Tim Hortons restaurant owners reward their loyal guests by giving them the opportunity to win millions of exciting prizes with the purchase of a hot beverage, (usually coffee, but hot chocolate or tea also.)
So customers have been rollng up those rims for 27 years!
In 2010, Roll Up The Rim To Win winners received 40 Toyota RAV4's, 92 $10,000 Cash Prizes, 922 Toshiba Netbooks, 21,350 $100 Tim Cards, as well as millions of Tim Hortons food prizes, including coffee, donuts, muffins and cookies.
